Cybersecurity remains a critical concern for Australian retailers, with increasing digitisation of business processes and the widespread adoption of online transactions make retail organizations more susceptible to cyber threats. The growing reliance on e-commerce platforms and digital payment systems creates attractive targets for malicious actors seeking financial gain or to exploit sensitive customer information.
Additionally, as technology evolves, so do the tactics of cyber-criminals, who become more sophisticated in their methods. With the rise of remote work and the interconnectedness of systems, the attack surface for potential breaches expands. The roundtable facilitates the exchange of best practices, enabling retailers to enhance their cybersecurity pos-ture effectively. Additionally, attendees can stay informed about the latest trends, technologies, and regulatory developments, ensuring compliance and preparedness for emerging challenges.
Marketing trends for 2024. GenAI, Omnichannel, end-to-end shopper journey’s in martech channels. Resurgence of email. Bringing commerce to channels via Inbox Commerce. Nuances of shopper behavior and preferences: how they will influence innovations in both martech channels and brand owned assets. Ecosystem shifts and thereby challenges that retail marketers would prioritize in 2024.
Our exclusive Marketplace One Day Summit, where 200-300 forward-thinking retail leaders will come together to explore the immense potential of marketplaces. This one day summit aims to delve into various aspects, including the future of marketplaces, the opportunity for established brands to build their own platforms, and the potential for SMEs to maintain their unique identity while selling on marketplaces..